Soca lovers can count on to see a rebranded ‘Jus D’ this Crop Over.
The ‘Manager’ singer will now be going by It’s Jus.
It’s Jus instructed Loop Entertainment that the title change was out of his management. He was compelled to make the change after a British rapper trademarked his title, thereby prohibiting him from utilizing Jus D.
“During COVID, I got emails from my distributor flagging some of my music for copyright. It turns out there is another Jus D in the States. Over the years, we have been seeing a little mix-up on the DSPs and the Spotify. I think what happened was they got a distributor deal with a huge label…They ended up trademarking the name Jus D,” he defined.
Despite the authorized battles, It’s Jus stays his common upbeat and optimistic self. This can be mirrored in his Crop Over 2022 launch – Better Looking.
The single, written and produced by Jus D Music, dropped on Tuesday, June 21. He shared that it was a private story, conceptualised after individuals complimented him for ageing gracefully.
“I’ve heard a lot of people say the older I get, the better I am looking and that just stuck with me so I said ‘Wow, I like this concept’ and when I started to sit down with it, I said ‘I’m looking good, I’m eating good, I have so much to be thankful for’ and just the natural way of life – it just manifested itself,” It’s Jus instructed Loop Entertainment.
He additionally added that the track’s congratulatory message can enchantment to these individuals who’re shedding weight for the Crop Over season, beginning a brand new job or embarking on a brand new journey in life.
“It’s not just about looks. It’s about your lifestyle. Whether it be health, your mental state or even your financial state. For me it is about people who are progressing in life and who want to do something better with their life,” he insisted.
This isn’t It’s Jus solely launch for the season. The producer additionally already revealed the Senegalese Riddim with options the likes of Leadpipe, Nikita and extra, and listeners can look ahead to the Afro Wuk Riddim with Iweb, Coopa Dan and Bougie Riddim with Hypasounds, Mikey and himself within the coming weeks main as much as Grand Kadooment.
He additionally hinted at plans to enter the People’s Choice Competition however remained tightlipped about his track alternative.
The esteemed Barbadian producer shared that he saved busy through the two-year pandemic. In 2020, he launched a full-length album comprising 15 tracks, titled The Other Day. The lockdowns resulted in an increase in TikTok Challenges, and his single – Boom Bang – garnered worldwide consideration.
Aside from his Crop Over releases, It’s Jus divulged that he has a track with BMW Kenny, the singer of the Wipe It Down Challenge within the works. In the close to future, followers can even anticipate music with Busy Signal and Nigerian artiste Orzei.