Tamilnadu 2021

Data | How election fund was spent during 2021 State polls

The AIADMK spent the best share in spreading the social gathering’s propaganda (99.5%) and relied solely on media and commercials

The DMK and the Trinamool Congress (AITC), each winners of State elections in 2021, spent over 265 crore throughout their election campaigns, according to the reports submitted to the Election Commission of India (ECI). Among all events, the AIADMK spent the best share in spreading the social gathering’s propaganda (99.5%) and relied solely on media and commercials. The DMK and the AITC, however, cut up their bills half-and-half between its candidates and social gathering propaganda. Interestingly, the INC adopted a singular spending technique for spreading the social gathering’s propaganda in every of the 5 elections.

Spending spree

The chart depicts the expenditure incurred by main events towards the spending per contested seat in 2021. The AITC and the DMK, spent the best quantity. The two events spent over 50 lakh on every Assembly constituency.

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Spending cut up 

The chart exhibits the cash spent on candidates and normal social gathering propaganda as a % of the full expenditure. The AIADMK spent 99.5% of its election fund on propaganda. The DMK and the AITC cut up the share equally between candidate expenditure and propaganda.


Spending technique

The chart depicts the party-wise breakup of bills incurred in the direction of propaganda. The AIADMK put all its eggs in a single basket and allotted 99% to media and commercial. The AITC unfold out its bills and banked probably the most on star campaigners for propaganda. The INC relied on its star campaigners whereas contesting in Assam, however in Kerala, it spent probably the most on media and commercials.


Strategy change

The desk exhibits the expenditure technique adopted by the AIADMK and the DMK within the final two Assembly elections. The AIADMK decreased its election spending, whereas the DMK’s elevated. There wasn’t any change within the DMK’s technique for furthering social gathering propaganda. However, its bills on rallies decreased in 2021 on account of COVID-19 restrictions and have been compensated with elevated spending on publicity supplies. The AIADMK overhauled its technique and spent solely on media and commercials, a major change from 2016.


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