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Google Launches ‘India Ki Udaan’ To Celebrate 75 Years Of Independence


Google Launches ‘India Ki Udaan’ To Mark 75 Years Of Independence

New Delhi:

Capturing the milestones India has achieved in its journey of 75 years since Independence, software program big Google on Friday unveiled a vibrant on-line venture drawing from wealthy archives and that includes inventive illustrations to inform the story of the nation.

Named ‘India ki Udaan’, the venture executed by Google Arts & Culture celebrates the nation’s achievements and is “themed on the unwavering and undying spirit of India over these past 75 years”.

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The venture was formally launched at a glittering occasion held on the Sunder Nursery right here within the presence of Union Culture and Tourism Minister G Kishan Reddy and senior officers of the Culture Ministry and Google.

As a part of the countrywide celebrations, Google additionally introduced its collaboration with the Ministry of Culture targeted “on reaching informative online content that showcases the contributions of Indians and the evolution of India since 1947 to support the Government’s year-long ‘Azadi Ka Amrit Mahotsav’ programme,” the search big stated in an announcement.

It additionally introduced that its fashionable Doodle4Google contest for 2022, themed on ‘In the subsequent 25 years, my India will …’, is now open for entries to college students of courses 1-10.

“The winner of this year’s Doodle4Google will see their artwork on the Google homepage in India on November 14 and win a Rs 5,00,000 college scholarship, a Rs 2,00,000 technology package for their school/non-profit organisation, a recognition of achievement, Google hardware, and fun Google collectables.

Four group winners and 15 finalists will also win exciting prizes,” it stated within the assertion.
Reddy, in his handle, urged the Google workforce to create a particular doodle on ‘Har Ghar Tiranga’, which might encourage its staff and others to take part enthusiastically within the marketing campaign.

In his speech, he additionally stated Google might assist the Culture Ministry in digital mapping the boundaries of its over 3,000 centrally protected monuments, which can assist higher monitor the websites and examine encroachment.

It can even assist in the digitisation of uncommon archival materials, he stated.

“Therefore, we urge the Google team to be a partner in the government’s transformative journey, as also promote India’s tourism destinations,” Reddy stated.

The authorities issued an announcement later saying the occasion was a continuation of the decade-long partnership between the Ministry of Culture and Google. This three way partnership was organised beneath the aegis of ‘Azadi ka Amrit Mahotsav’.

“India today is in the middle of digital, data and disintermediation revolution. Digital revolution coupled with ease of doing business has allowed common Indian citizens to avail of services in a faceless, presence less and cashless manner,” Mr Reddy stated within the assertion.

“India has made available data at one of the lowest rates to users due to a proactive government policy is ushering in competition in the telecom sector, and the disintermediation revolution has removed middle-men making India’s small businesses competitive and export ready,” he stated.

The Google assertion stated, “to mark 75 years of India’s independence, Google today announced the launch of a series of special initiatives across its products and services that will offer content and experiences created especially for the occasion to hundreds of millions of Indians through the anniversary year.”

The centrepiece of its celebrations is a brand new on-line assortment titled ‘India Ki Udaan’ accessible on the Google Arts & Culture web site. The assortment pays tribute to India’s wealthy cultural historical past and contains iconic moments from the final 75 years for folks to relive, expertise, and be impressed by, it stated.

Published in English and Hindi, it permits anybody to discover greater than 120 illustrations and 21 tales created by 10 gifted artists, alongside exhibitions from numerous establishments throughout India — together with the Ministry of Tourism, Museum of Art & Photography, Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and Dastkari Haat Samiti.

“This initiative offers a unique view of India’s remarkable moments and lets people discover some of the most memorable moments in India’s modern history, its iconic personalities, its proudest scientific and sporting achievements, and how women in India continue to inspire the world. This commemorative collection will be expanded with a unique blend of archives and artistry for people in India and across the globe,” it added.

Merging applied sciences and India’s wealthy cultural heritage, the brand new Google Arts & Culture assortment, ‘India Ki Udaan’ (actually translated as “India takes flight”), “is themed on the unwavering and undying spirit of India over these past 75 years,” Google stated.

Simon Rein, senior program supervisor at Google Arts and Culture, informed PTI that the ‘India ki Udaan’ venture “marries the rich archival content with artistic talent as demonstrated by illustrators”.

Physical representations of the brand new digital assortment had been additionally arrange on the venue, with a kite-shaped digital display, footage with augmented actuality expertise, and different tech-driven experiences.

In its tenth yr in India, Google Arts & Culture has showcased India’s wealthy tradition in some ways. Working with over 100 companions in India, it has introduced India’s cultural heritage to folks all all over the world.



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