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Mahindra buoyed by SUV sales, Scorpio-N gets max traction in urban centers


While extended ready interval stays a priority, Mahindra officers say it is not a lot in regards to the semiconductor scarcity subject however simply the size of demand.


Mahindra and Mahindra has launched the 2022 Scorpio-N SUV at a beginning worth of ₹11.99 lakh (ex-showroom).

Mahindra & Mahindra on Friday introduced its Q1 FY 2023 monetary outcomes which as soon as once more underlined how its newer SUV fashions are powering the automotive arm of the corporate. Over 75,000 SUVs have been offered by Mahindra within the first quarter of the monetary yr with the likes of Thar, XUV700, Bolero Neo and Scorpio faring sturdy. The newly-launched Scorpio-N has acquired an awesome response and is now anticipated to energy the corporate’s prospect transferring ahead.

Mahindra received over one lakh booking orders for the Scorpio-N which is being offered alongside the prevailing Scorpio mannequin. The firm outlined that over 72 per cent of the bookings for the Scorpio-N was made on-line which was additionally testomony to its sturdy digital presence. Additionally, the utmost demand for the Scorpio-N has are available from the northern elements of the nation – at 40 per cent, adopted by the western half.

Mahindra additional highlights that over 70 per cent of bookings made for the Scorpio-N has come from the city elements of the nation.

(Also learn – Mahindra Scorpio-N: Five crucial factors to consider before buying)

But whereas the reservation quantity and demand has been sturdy, there are prevailing considerations over supply timelines for Scorpio-N in addition to fellow SUV fashions . “The response for the Scorpio-N has been extraordinarily sturdy however frankly, even we did not anticipate to recover from 1 lakh bookings. We are continuously engaged on bettering our manufacturing capability. The XUV700 is sort of at full capability, Thar manufacturing too is being upped. Scorpio-N is deliberate at 6,000 models a month and this determine could be taken up,” said Rajesh Jejurikar, Executive Director, M&M Ltd, adding that while long waiting periods may not be desirable from the customer’s point of view, the company is looking at going the full distance. “Customers are willing to wait for even 22 months, that shows the value our products have. I admit this isn’t ideal but it shows the faith people have in our lineup.”

What might assist prospects transferring ahead is the easing of the semiconductor scarcity subject. “I do not see the semiconductor scarcity subject to be an enormous issue at current. It is in regards to the excessive demand and catering to this demand in the intervening time,” stated Jejurikar.

First Published Date: 05 Aug 2022, 14:11 PM IST



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