IPL

‘Never give up, don’t back down, keep hustling’ – RCB launches star studded music video


The video options high stars from the crew in Virat Kohli, AB de Villiers, Devdutt Padikkal, Glenn Maxwell amongst others.

Virat Kohli, Devdutt Padikkal, And AB de Villiers. (Photo Source: Twitter/Royal Challengers Bangalore)

Royal Challengers Bangalore have embodied the philosophy of #PLAYBOLD each on and off the sphere. The philosophy entails pushing boundaries, at all times difficult establishment, by no means backing down and to maintain hustling in type.

With the IPL 2022 Mega Auction simply on the horizon, RCB celebrates this spirit and the togetherness of the crew, paying tribute to the timeless ‘Never Give Up’ perspective of each member concerned within the journey by means of this thrilling music video.

Directed and choreographed by Dhanashree Verma with music by Harsh Upadhyay, the video options high stars from the crew in Virat Kohli, AB de Villiers, Devdutt Padikkal, Glenn Maxwell amongst others, donning the most recent PUMA X RCB athleisure assortment, whereas performing the Hustle signature dance step. The video evokes RCB’s large geography of followers to ‘Never Give Up and Don’t Back Down’.

Speaking concerning the video Rajesh Menon, Vice President & Head, RCB stated, “The core thought behind the Play Bold philosophy is, you don’t know what’s on the other side unless you are willing to try to find that out by committing to it fully. #PLAYBOLD narrative is one that every member of the team believes in, and we wanted to celebrate that philosophy and mindset. This video is dedicated to every member in the team and the fans who have been part of this journey.”

Speaking about her expertise of directing and choreographing the dance music video, Dhanashree Verma stated, “It was so much fun working on this video with the RCB cricketers. Having seen the effort of the RCB players in everything they do, I began appreciating the #PlayBold mentality, which not only helps in sport, but in our daily lives too. RCB is my extended family, and it was only fitting that I dedicate this video to every member in the team and to the thousands of fans out there.”

 Music Creator: Harsh UpadhyayDirector and Choreographer: Dhanashree Verma

About Royal Challengers Bangalore:

The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (typically abbreviated as RCB) are a franchise cricket crew primarily based in Bangalore, Karnataka, that performs within the Indian Premier League (IPL). One of the unique eight groups, the crew has made three closing appearances within the IPL (in 2009 to the Deccan Chargers, in 2011 to the Chennai Super Kings and in 2016 to the Sunrisers Hyderabad) for which they completed runners-up in all.  It is likely one of the most adopted and liked T-20 groups and has great worldwide star energy. Download RCB Mobile Application to know extra.





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