The launches additionally mark Royal Enfield’s re-entry into the Malaysian market and the motorbike maker has teamed up with Didi Automotive, which can be its distribution accomplice within the nation.
Chennai-based motorbike maker Royal Enfield has launched the Classic 350 and Meteor 350 bikes in Malaysia. The made-in-India choices are priced at 23,500 ringgit (about ₹ 4.14 lakh) for the Classic 350, whereas the Metoer 350 is priced at 24,500 ringgit (about ₹ 4.32 lakh). All costs are ex-showroom. Bookings are actually open underneath Royal Enfield’s Malaysian distributor Didi Automotive, a part of the Didi Group. The firm additionally inaugurated a flagship retailer in Gasket Alley, Petaling Jaya within the South East Asian nation.
The Royal Enfield Meteor 350 and Classic 350 make it to Malaysia in the identical spec because the Indian model. Power on each bikes comes from the 349 cc single-cylinder, air-cooled engine that develops 20.2 bhp at 6,100 rpm and 27 Nm of peak torque at 4,000 rpm. Other cycle components additionally stay the identical together with telescopic entrance forks, twin shock absorbers on the rear and disc brakes at both finish. There aren’t any styling modifications both, whereas the bikes get the Tripper navigation pod as normal.
Meanwhile, the tripper pod has been restricted to as an non-compulsory accent on Royal Enfield bikes in India as a result of semiconductor chip scarcity. The function can be added later as an ordinary fitment as soon as the provision chain state of affairs improves. Apart from the Classic 350 and Meteor 350, Royal Enfield additionally retails the Himalayan, Continental GT 650 and the Interceptor 650 in Malaysia.
The launches additionally mark Royal Enfield’s re-entry into the Malaysian market. The model was beforehand accessible with restricted publicity via a non-public importer however is now trying to promote bikes extra aggressively as a part of its international growth technique. The Malaysian flagship retailer can also be the corporate’s 146th showroom in South East Asia.