Samsung fined over false water resistance claims for Galaxy phones

Samsung has admitted to deceptive customers in regards to the potential of Samsung Galaxy telephones to resist water, and has been ordered by the buyer watchdog to pay a $14 million penalty for doing so.

Between 2016 and 2018, Samsung went on a advertising and marketing blitz throughout its shops, web site and social media with adverts claiming that Galaxy telephones may very well be submerged in swimming pools and ocean water with out harm.

Samsung has admitted to deceptive customers about Galaxy telephones’ potential to resist water.Credit:SeongJoon Cho

But Samsung Australia has admitted it broke Australian Consumer Law, acknowledging that submerging the cellphone in water may in actual fact corrode the gadget’s charging port and make it cease working if the cellphone was charged whereas nonetheless moist.

Samsung’s claims of water resistance have been a key promoting level for the telephones, stated Australian Competition and Consumer Commission chair Gina Cass-Gottlieb.

“Many consumers who purchased a Galaxy phone may have been exposed to the misleading ads before they made their decision to purchase a new phone,” she stated.

“We reviewed hundreds of complaints from consumers who reported they experienced issues with their Galaxy phones after it was exposed to water and, in many cases, they reported their Galaxy phone stopped working entirely.”

Samsung made these water resistance claims in regards to the S7, S7 Edge, A5 (2017), A7 (2017), S8, S8 Plus and Note 8 Samsung Galaxy telephones. More than 3.1 million of those Galaxy telephones have been bought in Australia.

A Galaxy Note 7 phone submerged in water during Samsung’s marketing blitz.

A Galaxy Note 7 cellphone submerged in water throughout Samsung’s advertising and marketing blitz.Credit:Bloomberg

The ACCC took Samsung Australia to courtroom over the deceptive representations in 2019, with advertisements showing that Galaxy telephones have been waterproof as much as 1.5 metres deep for half-hour.

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