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Heartbreaking details of millionaire’s death


A heartbreaking e mail has revealed why Kiwi richlister, Jake Millar fled to Kenya from New Zealand within the months earlier than his demise. Warning: Distressing.

WARNING: This story comprises mentions of suicide.

Kenyan authorities have confirmed New Zealand entrepreneur and teen-millionaire, Jake Millar died by suicide on Sunday, November 28, 2021.

The 26-year-old was alone when he handed away at this his cottage within the suburb of Karen within the nation’s capital of Nairobi.

In mild of his demise, his buddy and Kiwi scientist and social entrepreneur, Sir Raymond Avery has shared one of many final emails Mr Millar despatched whereas residing in Kenya.

The former Forbes 30 underneath 30 lister and Christchurch-man moved to Kenya earlier this yr after the controversial sale of his failed second start-up, Unfiltered. Founded in 2015, Unfiltered was price a staggering $11.47 million at his peak, nevertheless he was pressured to promote the enterprise to consultancy group Crimson Education for a determine nearer to $84,000.

The e mail learn:

“Hi Ray and Anna,

“You are two of the most beautiful people in the world.

“Thank you for looking after me when I was actively trying to die because of the media tsunami in NZ.

“The NZ media can be so nasty and being away from NZ I’m starting to feel more optimistic about the future.

“Love to you both

“Jake.”

‘NZ media literally ran Jake out of town’

In a publish made on LinkedIn, Sir Avery blasted the New Zealand media for the “killer headlines” and “trial by media” Mr Millar endured earlier than his demise.

“This was Jake’s major crime – ‘he was a charismatic tall poppy’ – and NZ does not tolerate tall poppies and the NZ media literally ran Jake out of town,” he wrote.

“Left alone with just the ‘trial by media’ comments recirculating in his head Jake took the final step to make the pain go away.”

In one of many ultimate interviews earlier than his demise, Mr Millar defended his risk-taking method to enterprise. This got here days after information of Unfiltered’s sale, during which Mr Millar was brutally criticised by Kiwi press, in experiences he himself deemed as “inaccurate”, “defamatory” and “character assassination”.

“As a young entrepreneur, some people would probably accuse me of having quite strong defence mechanisms,” he mentioned in an interview with The Spinoff.

“I have always stood up for what I have believed in and also against people I have felt wronged by, often even if they have been much wiser and more successful than me.

“When I reflect over my journey, I think this is one of the reasons I became, inadvertently, more controversial than I ever set out to be.”

Former NZ PM: ‘I knew he was someone special’

Since his passing, many individuals have come ahead in touching tributes to Mr Millar, commending him for his ambition and heat.

“From the first time I met him, I knew he was someone special. He had a mixture of courage, warmness, intellect and a maturity and strength to deal with adversity, which is never easy for a young person. I respected him and I will miss him,” former New Zealand prime minister Sir John Key informed the New Zealand Herald.

Several feedback additionally criticised the backlash Mr Millar skilled, together with from the CEO of Crimson Education, Jamie Beaton, who introduced Mr Millar’s second start-up in March 2021.

“New Zealand too often suffocates ambition in its young people.

“I had never met anyone in New Zealand like Jake Millar. Jake had an ability to connect with people that was mesmerising,” he mentioned.

“He understood what drove people and could inspire them, drive them and unite them.”

Mr Millar first got here to prominence when he based Oopher together with his buddy, Yuuki Ogino, whereas they had been nonetheless college students at Christchurch Boys’ High School. The motivation app was bought to Careers New Zealand for an undisclosed six-figure sum in 2015, with the duo then occurring to create Unfiltered.

His demise was confirmed by Nairobi County Police Commander, Augustine Nthumbi

“We were informed of a body of the young man at his house and we are now pursuing the matter. We were told it was suicide but investigators are on it,” he mentioned.

An announcement from the New Zealand Ministry of Foreign Affairs and Trade additionally confirmed they’d been in contact together with his household.

“The ministry is aware of the tragic death of Jake Millar and is providing consular assistance to his family,” it learn.



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